Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press)

Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press)

by ScottDAnthony (Author), Mark W . Johnson (Author), JosephV.Sinfield (Author), ElizabethJ.Altman (Author)

Synopsis

Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.

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More Information

Format: Hardcover
Pages: 320
Edition: illustrated edition
Publisher: Harvard Business School Press
Published: 01 Jun 2008

ISBN 10: 1591398460
ISBN 13: 9781591398462