Mass Affluence: Seven New Rules of Marketing to Today's Consumer

by Brian Johnson (Author), PaulNunes (Author)

New
Hardcover
2004
$22.86

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

Synopsis

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

$22.86

Save:$6.03 (21%)

Quantity

Temporarily out of stock

More Information

Format: Hardcover
Pages: 269
Edition: illustrated edition
Publisher: Harvard Business School Press
Published: 01 Aug 2004
ISBN 10: 1591391962
ISBN 13: 9781591391968