We: The Ideal Customer Relationship

We: The Ideal Customer Relationship

by SteveYastrow (Author)

Synopsis

In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.

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Quantity

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More Information

Format: Hardcover
Pages: 216
Publisher: Select Books Inc
Published: 01 Oct 2007

ISBN 10: 1590791215
ISBN 13: 9781590791219

Author Bio
In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. Steve's clients include McDonald's Corp., The Cayman Islands Department of Tourism, Jenny Craig International, and Great Clips for Hair, and many others. For more info visit www.yastrow.com