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The Blockbuster Toy: How to Invent the Next Big Thing

The Blockbuster Toy: How to Invent the Next Big Thing

by Gene Del Vecchio (Author)

  • Used

    Hardcover 2003

    $15.41
Synopsis

Outlines the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing their products.

$15.41

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1 in stock

More Information

Format: Hardcover
 Pages: 272
 Publisher: Pelican Publishing Co
Published: 01 Sep 2003
ISBN 10: 1589801229
ISBN 13: 9781589801226

Author Bio
Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.