Now or Never: How Companies Must Change Today to Win the Battle for the Internet Consumers

by Mary Modahl (Author)

• Used

  Paperback
  2001

  $29.82

  Now or Never is about reaching consumers - internet consumers - and the vision and strategies required to ensure existing companies will continue to thrive and succed in the years ahead. The dot.com crash may have removed large numbers of start-up enterprises, but it has not diminished the ever-growing number of consumers spending money on the Internet. Consumers are moving to on-line purchasing - but in consumer-time rather than dot.com-time; a transition that may take ten years. There is no doubt that this transition will happen. Based on comprehensive primary research, this study sets out the strategic imperatives for winning in the Internet. It is up to each individual company to act on them. In the battle for Internet consumers, it's Now or Never.

• Used

  Hardcover
  2000

  $10.02

  Every person working today knows that a new economy is upon us - one marked by globalization, hyper-competition and the pace of technological change. Several key dynamics are driving the new economy, but none more so than the Internet. The new economy, in fact, is the Internet economy. This work provides ideas and practical advice on how to proceed and succeed in the Internet economy. What strategy should a company adopt when it comes to customers who buy on-line? How do you market and sell to them effectively? How do you gain their loyalty? How much money should a company spend on Internet investment? When can they expect a pay off?