OBD: Obsessive Branding Disorder - The Illusion of Business and the Business of Illusion

New
Paperback
2009
$10.03

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and noses ), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

Synopsis

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and noses ), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

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More Information

Format: Paperback
Pages: 240
Edition: Reprint
Publisher: PublicAffairs,U.S.
Published: 11 Jul 2009
ISBN 10: 1586487043
ISBN 13: 9781586487041
Book Overview: OBD: Obsessive Branding Disorder : The Illusion of Business and the Business of Illusion

Media Reviews

Douglas Rushkoff, author of Get Back in the Box
The disease is real. Here's a cure.
Andrew Keen, author of THE CULT OF THE AMATEUR: How Today's Internet is Killing Our Culture
Lucas Conley has exposed how the ubiquity of advertising assaults us in today's always-on society. While products and innovation suffer, the cacophony grows. As both a parent and a media critic this is the most important book I've read on the dangers of our brand-obsessed culture. We all have a responsibility to read this book.
Rohit Bhargava, SVP, Ogilvy Digital Strategy & Marketing and author of Personality Not Included
Contrary to what most marketers would have you believe, better branding is not always the answer. Lucas Conley brilliantly examines our branding obsessed age and offers an urgent call for a return to innovation, authenticity and quality every business should heed.
Boston Globe, August 3, 2008
Tartly written.... [Obsessive Branding Disorder] is instructive, even entertaining.... Conley is a keen observer and a trenchant critic.... [A] timely call to arms.

Author Bio

Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in Santa Fe, New Mexico.