by Martin J . Medhurst (Editor), KurtRitter (Editor)
The rise of the media presidency through radio and television broadcasts has heightened the importance of presidential speeches in determining the U.S. president's effectiveness and popularity. Not surprisingly, this development has also witnessed the rise of professional speechwriters. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.
Format: Paperback
Pages: 248
Edition: New edition
Publisher: Texas A & M University Press
Published: 31 Aug 2004
ISBN 10: 1585443921
ISBN 13: 9781585443925