by Anita M Mcgahan (Author)
There are specific rules that govern how change can successfully occur in a given industry. Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth.
Format: Hardcover
Pages: 245
Edition: illustrated edition
Publisher: Harvard Business School Press
Published: 01 Oct 2004
ISBN 10: 1578518407
ISBN 13: 9781578518401