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Harvard Business Review on Brand Management (

Harvard Business Review on Brand Management ("Harvard Business Review" Paperback S.)

by HarvardBusinessReview (Author)

  • New

    Paperback 1999

    $15.53
Synopsis

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

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More Information

Format: Paperback
 Pages: 204
 Publisher: Harvard Business School Press
Published: 01 Aug 1999
ISBN 10: 1578511445
ISBN 13: 9781578511440

Author Bio
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.