A Practical Guide to CRM: Building More Profitable Customer Relationships

by JaniceReynolds (Author)

• New

  Paperback
  2002

  $63.16

  In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.