What We Learned in the Rainforest: Business Lessons from Nature (Future 500 Book) (UK PROFESSIONAL BUSINESS Management / Business)

by Kiuchi (Author)

• Used

  Illustrated
  2002

  $4.66

  What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature -- by emulating what it once sought to conquer -- big business can attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, the authors show how a company can become, like nature, a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include Coca-Cola's use of diversity to drive sales; 3M's technique of managing for innovation; Coors's all waste is lost profit theory; and Shell's industrial ecosystem approach.