Selling Sin: The Marketing of Socially Unacceptable Products

Selling Sin: The Marketing of Socially Unacceptable Products

by D . Kirk Davidson (Author)

Synopsis

Marketing such controversial products as cigarettes, alcohol, gambling, pornography and firearms entails a host of issues. 'Selling Sin' explores the challenges of marketing these socially unacceptable products.

$49.32

Quantity

10 in stock

More Information

Format: Paperback
Pages: 264
Edition: 2nd
Publisher: Greenwood Press
Published: 30 Dec 2003

ISBN 10: 156720645X
ISBN 13: 9781567206456