by Carolyn M. Vella (Author), John J. McGonagle (Author)
This text provides competitive intelligence (CI) professionals and other end-users with the tools they must have to select the right kind of CI for their own organizations, then to assess where and how CI actually contributes to their company's financial performance.
Format: Illustrated
Pages: 272
Edition: Illustrated
Publisher: Greenwood Press
Published: 30 Sep 2002
ISBN 10: 1567205054
ISBN 13: 9781567205053