Strategic Marketing for Success in Retailing

New
Hardcover
1998
$119.51

This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

Synopsis

This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

$119.51

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 416
Publisher: Quorum Books
Published: 30 Sep 1998
ISBN 10: 1567201865
ISBN 13: 9781567201864

Strategic Marketing for Success in Retailing

New

$119.51

Synopsis

$119.51

More Information