by A. Coskun Samli (Author)
This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.
Format: Hardcover
Pages: 416
Publisher: Quorum Books
Published: 30 Sep 1998
ISBN 10: 1567201865
ISBN 13: 9781567201864
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