Managing the People Side of Innovation

Managing the People Side of Innovation

by A . J Chopra (Author)

Synopsis

Management consultant Chopra explains a method for overcoming people's resistance to learning new ideas because doing it the old way is easier than learning the new. His system is based on insights about how the mind makes ideas, how people behave in groups, and how important people's ideas are to t

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More Information

Format: Hardcover
Pages: 244
Publisher: Kumarian Press
Published: 18 Oct 1999

ISBN 10: 1565490983
ISBN 13: 9781565490987

Media Reviews
This is a How To book in the best sense of those words. It brings together eight commonsense, but not obvious, rules and turns them into a series of practitioner tools. Chopra never lets the reader forget that innovative ideas need human energy, collaboration, and motivation to become implemented ideas.