by JayDiamond (Author)
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.
Format: Paperback
Pages: 544
Edition: 1
Publisher: Fairchild Books
Published: 01 Jun 2011
ISBN 10: 1563678985
ISBN 13: 9781563678981