by Lynda Gamans Poloian (Author)
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.
Format: Paperback
Pages: 400
Publisher: FAIRCHILD
Published: 10 Jan 2009
ISBN 10: 1563676303
ISBN 13: 9781563676307
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