by Gordon T . Kendall (Author)
Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products.
Format: Hardcover
Pages: 400
Edition: 1
Publisher: FAIRCHILD
Published: 04 Jan 2009
ISBN 10: 1563675617
ISBN 13: 9781563675614
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