by James Morgan (Author), Jeffrey K. Liker (Author)
The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. This book examines and analyzes the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry.
Format: Illustrated
Pages: 398
Edition: 1
Publisher: Productivity Press
Published: 25 Mar 2006
ISBN 10: 1563272822
ISBN 13: 9781563272820