by Jack J. Phillips (Author), Patricia Pulliam Phillips (Author), Rachel Robinson (Author)
From renowned ROI experts Jack and Patricia Phillips, this latest collection outlines how to measure the return-on-investment (ROI) of sales training programs and provides real-life case studies that demonstrate how to apply the principles of the ROI Methodology when evaluating these programs.
Format: Illustrated
Pages: 256
Edition: Illustrated
Publisher: ATD Press
Published: 15 Apr 2013
ISBN 10: 1562868594
ISBN 13: 9781562868598