Measuring the Success of Sales Training: A Step-By-Step Guide for Measuring Impact and Calculating Roi

Measuring the Success of Sales Training: A Step-By-Step Guide for Measuring Impact and Calculating Roi

by Jack J. Phillips (Author), Patricia Pulliam Phillips (Author), Rachel Robinson (Author)

Synopsis

From renowned ROI experts Jack and Patricia Phillips, this latest collection outlines how to measure the return-on-investment (ROI) of sales training programs and provides real-life case studies that demonstrate how to apply the principles of the ROI Methodology when evaluating these programs.

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More Information

Format: Illustrated
Pages: 256
Edition: Illustrated
Publisher: ATD Press
Published: 15 Apr 2013

ISBN 10: 1562868594
ISBN 13: 9781562868598