Meaningful Marketing: Selling More with Less Effort

Meaningful Marketing: Selling More with Less Effort

by Doug Hall (Author)

Synopsis

This volume details an approach to sales and marketing foused on making genuine connections with customers isntead of graping at mindless marketing gimmicks, tricks or price discounts. Meaningful truths, supported by hard data, are complemented by practical ideas for instant application.

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Quantity

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More Information

Format: Hardcover
Pages: 286
Edition: Har/Com
Publisher: Betterway Books
Published: 01 Nov 2003

ISBN 10: 155870681X
ISBN 13: 9781558706811

Media Reviews
Meaningful Marketing is about genuineness and authenticity. It's about clearly articulating how your offering will make a meaningful difference in your customers' lives.