by Doug Hall (Author)
This volume details an approach to sales and marketing foused on making genuine connections with customers isntead of graping at mindless marketing gimmicks, tricks or price discounts. Meaningful truths, supported by hard data, are complemented by practical ideas for instant application.
Format: Hardcover
Pages: 286
Edition: Har/Com
Publisher: Betterway Books
Published: 01 Nov 2003
ISBN 10: 155870681X
ISBN 13: 9781558706811