Spiral Dynamics: Mastering Values, Leadership, and Change

by Don Edward Beck (Author), Christopher Cowan (Author), Ronnie Lessem (Author), Don Edward Beck (Author)

• Used

  Hardcover
  1996

  $18.26

  Now available in paperback, this best-selling book presents a new framework for understanding the dynamic forces at work in human affairs - not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, Spiral Dynamics synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace. Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of memes and Clare W. Grave's 'Level of Existence Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of MEMES represents a new element in the Science of Memetics and why ideas resonate or not. Spiral Dynamics demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world.

• New

  Paperback
  2005

  $29.92

  Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as: Increasing cultural diversity. Powerful new social responsibility initiatives. The arrival of a truly global marketplace. This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.