Global Marketing (International Dimensions Marketing)

by Douglas Lamont (Author)

• New

  Illustrated
  1996

  $38.97

  aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.

• New

  Paperback
  2002

  $12.92

  Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts.