Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

by Robert B. Woodruff (Author)

• Used

  Illustrated
  1996

  $4.60

  Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. Discusses predictions of future changes in customer value and satisfaction.

• New

  Illustrated
  1996

  $32.06

  Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. Discusses predictions of future changes in customer value and satisfaction.