Contemporary Strategy Analysis: Concepts, Techniques, Applications

by RMGrant (Author)

• Used

  Paperback
  1991

  $3.29

  Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: an integrated analysis; an international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.

• Used

  Paperback
  2001

  $3.29

  Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated. Special features of the fourth edition include:increased coverage of value creation in electronic commerce and the strategy implications of information technology a new section on the New Economy and what it means for competition and profit the incorporation of recent contributions to strategy theory and strategy practice including:- the creation and development of organizational capability - winner-takes-all markets - network externalities and competition for standards - complexity and self-organization - strategic innovationthe relating of analytical frameworks to their real-world business applications revised figures and applications, making the book even more user-friendly for both instructors and students.