Publishing for Profit: Successful Bottom-Line Management for Book Publishers

by Dominique Raccah (Foreword), Thomas Woll (Author)

• Used

  Paperback
  2010

  $3.40

• Used

  Paperback
  1999

  $3.40

  This text provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.