Publishing for Profit: Successful Bottom-Line Management for Book Publishers

by ThomasWoll (Author), JanNathan (Foreword)

• Used

  Paperback
  2006

  $11.28

• Used

  Paperback
  1999

  $3.25

  This text provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.