The Disney Touch: Disney, ABC & the Quest for the World's Greatest Media Empire

The Disney Touch: Disney, ABC & the Quest for the World's Greatest Media Empire

by RonGrover (Author)

Synopsis

Few companies in American history have enjoyed the kind of turnaround the Walt Disney company managed in the last five years. Complex and compelling, this is a story full of lessons and strategies from which the rest of corporate America can learn.

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More Information

Format: Hardcover
Pages: 336
Edition: 1st
Publisher: McGraw-Hill Education
Published: 01 Mar 1991

ISBN 10: 155623385X
ISBN 13: 9781556233852