Improving the Visibility and Use of Digital Repositories Through SEO (Lita Guide): A LITA Guide (Lita Guides)

by Patrick O'Brien (Author), Kenning Arlitsch (Author)

• New

  Illustrated
  2013

  $81.54

  Offers practical steps for search engine optimisation, such as recommended dashboards to increase participation by sharing data; avoiding the four most common crawler errors that lead to low rankings; how to effectively utilise the Google Keyword Tool; and how to use domain settings to generate unit-specific reports for special collections, institutional repositories, and university presses.