by Patrick O'Brien (Author), Kenning Arlitsch (Author)
Offers practical steps for search engine optimisation, such as recommended dashboards to increase participation by sharing data; avoiding the four most common crawler errors that lead to low rankings; how to effectively utilise the Google Keyword Tool; and how to use domain settings to generate unit-specific reports for special collections, institutional repositories, and university presses.
Format: Illustrated
Pages: 128
Edition: Illustrated
Publisher: Neal-Schuman Publishers
Published: 15 Mar 2013
ISBN 10: 1555709060
ISBN 13: 9781555709068