by Douglas Gray (Author), JimDion (Author), Laurel Delaney (Author), TedTopping (Author)
As today's consumers tire of the mega and super stores, the demand has grown for smaller, independent shops offering quality products and excellent customer service. Tackling the unique problems and challenges facing small retailers, this guide includes: -- Selecting the best location and hiring employees-- Purchasing and inventory control-- Advertising and promotion-- Merchandising-- Setting competitive prices-- Franchising-- Record keeping and accounting
Format: Paperback
Pages: 200
Edition: 4th edition
Publisher: Roundhouse Publishing
Published: 30 Jul 1998
ISBN 10: 1551801000
ISBN 13: 9781551801001