The Activation Imperative: How to Build Brands and Business by Inspiring Action

by Laurence Minsky (Author), Laurence Minsky (Author), William Rosen (Author), Rory Sutherland (Foreword)

• New

  Paperback
  2018

  $30.35

  In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.