How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

by Guy Raz (Author)

Synopsis

Based on the number one business rated podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful business.

Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs to uncover the amazing true story behind their success; such as Whitney Wolfe of Bumble, Tim Brown of Allbirds trainers, Sara Blakely of Spanx, and Jim Koch of Sam Adams beer. In How I Built This, he shares lessons for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Learn how:
*The founders of Airbnb bootstrapped long enough to turn their business into a success.
*Jen Rubio created buzz for Away Luggage.
*Reed Hastings developed the unique company culture at Netflix.
*Five Guys harnessed the power of word of mouth.
*James Dyson protected what he built.
*Stacy Madison of Stacy's Pita Chips was successfully able to pivot.

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More Information

Format: Paperback
Pages: 320
Edition: Air Iri OME
Publisher: Macmillan
Published: 15 Sep 2020

ISBN 10: 152902630X
ISBN 13: 9781529026306