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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

by Alan Wilson (Author), Mary Jo Bitner (Author), Alan Wilson (Author), Mary Jo Bitner (Author), Valarie A. Zeithaml (Author), Dwayne D. Gremler Associate Professor of Marketing (Author)

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More Information

Format: Paperback
 Pages: 600
 Edition: 4
 Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 07 Oct 2020
ISBN 10: 1526847809
ISBN 13: 9781526847805