Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

by Alan Wilson (Author), Mary Jo Bitner (Author), Alan Wilson (Author), Dwayne D. Gremler Associate Professor of Marketing (Author), Valarie A. Zeithaml (Author), Mary Jo Bitner (Author)

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2020
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Format: Paperback
Pages: 600
Edition: 4
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 07 Oct 2020
ISBN 10: 1526847809
ISBN 13: 9781526847805

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

New

$68.29

$68.29

More Information