Marketing: An Introduction

Marketing: An Introduction

by David Pickton (Author), David Pickton (Author), Rosalind Masterson (Author), Nichola Phillips (Author)

Synopsis

An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.

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More Information

Format: Paperback
Pages: 560
Edition: Fourth
Publisher: SAGE Publications Ltd
Published: 15 Sep 2017

ISBN 10: 1526426323
ISBN 13: 9781526426321