Doing Business in Europe

by Gabriele Suder (Author), Gabriele Suder (Author), Johan Lindeque (Author)

New
Illustrated
2018
$157.97
The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.

Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.

Also new to this edition:
- Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev's acquisition of British SABMiller, and the expansion of Alibaba Group in Europe.
- Enhanced material on business in EFTA and CEFTA areas.
- Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe.
- Coverage of the challenges and opportunities stemming from migration and the refugee crisis.
- A specific focus on the gig and shared economy.
- An investigation into how sustainability and climate change agreements impact on business.
The book is supported by online resources for lecturers and students, including an instructor's manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts.

Suitable reading for students on European business modules at both undergraduate and postgraduate level.

Synopsis

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.

Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.

Also new to this edition:

Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev's acquisition of British SABMiller, and the expansion of Alibaba Group in Europe.
Enhanced material on business in EFTA and CEFTA areas.
Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe.
Coverage of the challenges and opportunities stemming from migration and the refugee crisis.
A specific focus on the gig and shared economy.
An investigation into how sustainability and climate change agreements impact on business.

The book is supported by online resources for lecturers and students, including an instructor's manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts.

Suitable reading for students on European business modules at both undergraduate and postgraduate level.

$157.97

Save:$1.53 (1%)

Quantity

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More Information

Format: Illustrated
Pages: 544
Edition: Third
Publisher: SAGE Publications Ltd
Published: 13 Oct 2018
ISBN 10: 1526420732
ISBN 13: 9781526420732

Media Reviews

This new edition of Doing Business in Europe addresses head-on many of the most pressing issues for the international economy - the big questions of regional integration both within the European Union and between the EU and the rest of the world. It does so from a sound basis in international business theory and, using invaluable case illustrations, shows how the firm level, country and regional levels interact to create the region-specific multi-country advantages that lie at the heart of the desire for integration. Against this backdrop, it explains the stresses and strains that are all-too-apparent today, such as the disruptive effects of Brexit, pluri-lateralism, participation in Global Value Chains and the future of the Single Market and its payment, taxation and funding mechanisms. -- Jeremy Clegg
This resourceful hands-on business strategy book is the essential guide to doing business in, with and across Europe. It covers all the most relevant business issues: ranging from e-Privacy and PSD2 to artificial intelligence in European Marketing, from Horizon 2020 to FP9, from HR policies and refugee effects, to Brexit and its impact on the future of trade and investment across the continent and beyond. The concepts are clear and actionable, the case studies are most illustrative - challenging the reader to explore and understand how to effectively shape and drive cross-border market expansion in Europe. Read and study this book: Learn from the best.
-- Candace Johnson

Author Bio

Gabriele Suder is Professorial Fellow at Melbourne Business School and the Faculty of Business and economics of The University of Melbourne. She has broad and in-depth experience at business schools and universities internationally. She holds a MPhil in Governmental Studies, a PhD in Management (UK) and became full Professor in 2004, and Jean Monnet Chair Professor in 2011 at SKEMA Business School. Her career spans program development academic and university leadership in tertiary education, principally across Europe, the USA and Australia. She has work experience in 20+ countries within international business academics, especially in Asia Pacific. Her discipline is International Business, with a focus of International Trade & Investment strategy, as well as cross-cultural communication. Gabriele's research focuses on international Business Management and Strategy, with a focus on Internationalization knowledge and Regionalisation, market integration and institutional theory, with A ranked scholarly publications, a highly successful track record in attracting external funding such as the Jean Monnet Chair (EACEA) and Top Global, and from the corporate sector. Gabriele is an accomplished writer who has published numerous successful international business and strategy books include International Business , Doing Business in Europe (third edition forthcoming), and a book series on the impact of terrorism on internationalization. She mainly uses qualitative research methods, except in her projects on Global Value Chains where she uses input-output-analyses. Gabriele is also advisor to companies and the diplomatic corps. She serves as external research fellow at JETRO (Japan), as expert at the European Union (EACEA), is project assessor at the Australian Research Council and has served as World Investment Report expert at the United Nations Conference on Trade and Development (UNCTAD). Gabriele reviews for leading IB and Management journals, and has recently accepted invitation to join the Inaugural ERB Board of the Journal of International Business Policy, www.jibp.net. She is highly committed to the scholarly International Business community and its social impact. She is amongst other, Immediate Past President of `Women in AIB' (Academy of International Business's WAIB), its new Chapter Liaison Officer 2017-2019, and she has recently been elected Vice President of the Australia New Zealand International Business Academy (ANZIBA), and she served as Director (IR) at the University of Melbourne. She also recently served as President of AWCUM, The University of Melbourne's women association. She transposes her work, inter alia, also into articles in practitioner journals and case studies, and has a longstanding success rate as coach and mentor. Gabriele regularly comments on current affairs in the media (e.g., ABC, SkyNews, SBS, Business Week, Le Figaro, The Hindu). She is also a well-known keynote speaker.