The Predictive Postcode: The Geodemographic Classification of British Society

The Predictive Postcode: The Geodemographic Classification of British Society

by Richard Webber (Author), Roger Burrows (Author)

Synopsis

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

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Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 328
Edition: 1
Publisher: SAGE Publications Ltd
Published: 03 Apr 2018

ISBN 10: 1526402343
ISBN 13: 9781526402349