Nudge, Nudge, Think, Think: Experimenting with Ways to Change Citizen Behaviour,

by Graham Smith (Author), Liz Richardson (Author), Gerry Stoker (Author), Alice Moseley (Author), Corinne Wales (Author), Graham Smith (Author), Gerry Stoker (Author), Liz Richardson (Author), Alice Moseley (Author), Corinne Wales (Author), Peter John (Author), Sarah Cotterill (Author)

• New

  Paperback
  2019

  $28.46

  How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice. This second edition includes a substantial new introduction that explores recent changes in policy and politics and reviews the continuing academic debate about nudge and think. It also features a foreword by Cass Sunstein and an afterword by Peter John, introducing his radical new version of nudge, 'nudge plus'.