Exploring the Dynamics of Consumerism in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-services)

by Ayantunji Gbadamosi (Editor)

• New

  Hardcover
  2018

  $259.47

  As developing nations consume more goods, their relevance in the global marketplace increases. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions.
  
  Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.