User Innovation and the Entrepreneurship Phenomenon in the Digital Economy (Advances in Electronic Commerce)

by PedroIsaias (Editor), Luísa Cagica Carvalho (Editor), Luísa Cagica Carvalho (Editor), Pedro Isaias (Editor)

• New

  Hardcover
  2017

  $269.95

  Presents emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. This volume features coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty.