Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

by Raj Kumar (Editor), Nilanjan Ray (Editor), Upendra Singh Panwar (Editor)

New
Illustrated
2016
$353.02

$353.02

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20+ in stock

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Format: Illustrated
Pages: 501
Edition: Illustrated
Publisher: IGI Global
Published: 30 May 2016
ISBN 10: 1522501436
ISBN 13: 9781522501435

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

New

$353.02

$353.02

More Information