International Marketing

by Barbara Czarnecka (Author), Daniel W. Baack (Author), Donald Edward Baack (Author)

New
Illustrated
2018
$65.97
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.

The book covers the incorporation of sustainability and bottom-of-the-pyramid markets within each chapter, along with `International Incident' boxes encouraging the reader to engage with the ethical and cultural dimensions of international marketing and decision-making. It is also supported by vivid, real-world case studies from a varied cross section of international companies such as Alibaba.com, Best Buy, Facebook, DHL, Kikkoman, Tesco, McDonalds, Nintendo, KitKat in Japan, Mobile Communications in Africa, India's ArcelorMitall Steel, Wind Turbines in Finland, Uniqlo, and Banana Republic.

New to this edition:
- A more global focus through examples, case studies and the experience brought by new co-author Barbara Czarnecka
- Chapter on Culture and Cross-Cultural Marketing , featuring political unrest, the Syrian refugee crisis, the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries.
- Chapter feature, Practitioner Insight , which provides applied insights from industry insiders.
- Coverage of digital advances and social media.
- Updated theory and methods, including S-DL, CCT, and Netnography.
- Additional videos supplementing the comprehensive online resource package for students and lecturers.
A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Suitable reading for students of international or global marketing modules on Marketing, International Business and Management degrees.

Synopsis

A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.

The book covers the incorporation of sustainability and bottom-of-the-pyramid markets within each chapter, along with `International Incident' boxes encouraging the reader to engage with the ethical and cultural dimensions of international marketing and decision-making. It is also supported by vivid, real-world case studies from a varied cross section of international companies such as Alibaba.com, Best Buy, Facebook, DHL, Kikkoman, Tesco, McDonalds, Nintendo, KitKat in Japan, Mobile Communications in Africa, India's ArcelorMitall Steel, Wind Turbines in Finland, Uniqlo, and Banana Republic.

New to this edition:

A more global focus through examples, case studies and the experience brought by new co-author Barbara Czarnecka
Chapter on Culture and Cross-Cultural Marketing , featuring political unrest, the Syrian refugee crisis, the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries.
Chapter feature, Practitioner Insight , which provides applied insights from industry insiders.
Coverage of digital advances and social media.
Updated theory and methods, including S-DL, CCT, and Netnography.
Additional videos supplementing the comprehensive online resource package for students and lecturers.

A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Suitable reading for students of international or global marketing modules on Marketing, International Business and Management degrees.

$65.97

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Quantity

3 in stock

More Information

Format: Illustrated
Pages: 672
Edition: Second
Publisher: SAGE Publications Ltd
Published: 04 Dec 2018
ISBN 10: 1506389228
ISBN 13: 9781506389226

Media Reviews

This now updated and comprehensive textbook offers a truly global approach to International Marketing and combines classic approaches to marketing (the 4Ps) with new developments in the field (S-DL, for example) alongside broader societal issues and impacts such as digitalization, sustainability, and trade wars and protectionism. A must read for all Marketing and Management students!
-- Professor Constantine Katsikeas

Author Bio

Daniel W. Baack is an Assistant Professor of Marketing at the University of Denver. His doctoral degree is in International Business and Marketing. His research has been published in leading marketing journals including the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, International Business Review, and the Journal of Business Research. He has given over 40 presentations to both business professionals and academics in various domestic and global settings, including Canada, Mainland China, Italy, Mexico, Sweden, and Taiwan. He is the co-author of a series of online modules on business ethics and has published a chapter in the recent book A New Generation in International Strategic Management. Donald Baack holds the rank of University Professor of Management at Pittsburg State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory. Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, and the Journal of Advertising Research. Dr. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. Clow). Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled Ethics Across the Curriculum for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.