Managing Brand Transgressions: 8 Principles to Transform Your Brand

Managing Brand Transgressions: 8 Principles to Transform Your Brand

by Shailendra Pratap Jain (Author), Shalini Sarin Jain (Author)

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Format: Perfect Paperback
Pages: 195
Publisher: De Gruyter
Published: 06 May 2024

ISBN 10: 150152108X
ISBN 13: 9781501521089