Seeing into Screens: Eye Tracking and the Moving Image

by Claire Perkins (Author), Claire Perkins (Author), Sean Redmond (Author), Jodi Sita (Editor), Tessa Dwyer (Author)

New
Hardcover
2018
$193.86

Seeing into Screens: Eye Tracking and the Moving Image is the first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content. While nearly all moving image research either `imagines' how its audience responds to the screen, or focuses upon external responses, this collection utilizes the data produced from eye tracking technology to assess seeing and knowing, gazing and perceiving. The editors divide their collection into the following four sections: eye tracking performance, which addresses the ways viewers respond to screen genre, actor and star, auteur, and cinematography; eye tracking aesthetics which explores the way viewers gaze upon colour, light, movement, and space; eye tracking inscription, which examines the way the viewer responds to subtitles, translation, and written information found in the screen world; and eye tracking augmentation which examines the role of simulation, mediation, and technological intervention in the way viewers engage with screen content. At a time when the nature of viewing the screen is extending and diversifying across different platforms and exhibitions, Seeing into Screens is a timely exploration of how viewers watch the screen.

Synopsis

Seeing into Screens: Eye Tracking and the Moving Image is the first dedicated anthology that explores vision and perception as it materializes as viewers watch screen content. While nearly all moving image research either `imagines' how its audience responds to the screen, or focuses upon external responses, this collection utilizes the data produced from eye tracking technology to assess seeing and knowing, gazing and perceiving. The editors divide their collection into the following four sections: eye tracking performance, which addresses the ways viewers respond to screen genre, actor and star, auteur, and cinematography; eye tracking aesthetics which explores the way viewers gaze upon colour, light, movement, and space; eye tracking inscription, which examines the way the viewer responds to subtitles, translation, and written information found in the screen world; and eye tracking augmentation which examines the role of simulation, mediation, and technological intervention in the way viewers engage with screen content. At a time when the nature of viewing the screen is extending and diversifying across different platforms and exhibitions, Seeing into Screens is a timely exploration of how viewers watch the screen.

$193.86

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 288
Publisher: Bloomsbury Academic
Published: 25 Jan 2018
ISBN 10: 1501329022
ISBN 13: 9781501329029
Book Overview: Seeing into Screens offers new modes of reflective analysis into moving-image culture by bringing together empirical research, neuroscience and conceptual screen theory.

Media Reviews

An absorbing collection that is bound to become a key text in the emerging areas of eye tracking studies and psychocinematics. Seeing into Screens brings together leading scholars in the field who offer rich and nuanced readings of screen examples through eye tracking analysis. In unison, they reveal the dramatic ways in which eye tracking analysis can enrich traditional approaches to film and screen studies, including aesthetics, cognition, narrative immersion, sound and music, and embodiment. A must read! * Angela Ndalianis, Professor in Media+Screen Studies, Swinburne University, Australia *

Author Bio

Tessa Dwyer is Lecturer, Film and Screen Studies at the School of Culture and Communication at Monash University, Caulfield Campus, Australia. Her publications include contributions in the edited collections Locating the Voice in Film, Contemporary Publics, State of Post-Cinema, and journals across the disciplines of Screen Studies, Translation Studies and Cultural Studies. Her most recent publication appeared in A Reader in International Media Piracy. Claire Perkins is Senior Lecturer in Film and Screen Studies in the School of Media, Film and Journalism at Monash University, Australia. She is the author of American Smart Cinema (2012), and co-editor of U.S Independent Film After 1989: Possible Films (2015), B is for Bad Cinema: Aesthetics, Politics and Cultural Value (2014) and Film Trilogies: New Critical Approaches (2014). Sean Redmond is Associate Professor in Media and Communication at Deakin University in Melbourne, Australia. He is editor of the journal Celebrity Studies, author of The Cinema of Takeshi Kitano: Flowering Blood (2013), and Celebrity and the Media (2013). Jodi Sita is Senior Lecturer in Anatomy and Neurosciences in the School of Allied Health at Australian Catholic University, Australia. She is a neuroscientist, health scientist, and eye-tracking expert, heading the eye-tracking laboratory at Australian Catholic University.