Integrated Marketing Communication: Creating Spaces for Engagement

by Christina L. McDowell Marinchak (Editor), Daniel Assmus (Contributor), Jeanne M. Persuit (Editor)

• New

  Hardcover
  2016

  $131.25

  Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.