The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead (Lexington Studies in Political Communication)

by Larry Powell (Author), Larry Powell (Author), James T. Kitchens (Author)

• New

  Paperback
  2017

  $53.53

  James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.