Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

by Jaap E. Wieringa (Author), Peter S.H. Leeflang (Author), T.H.A Bijmolt (Author)

• New

  Hardcover
  2014

  $177.26

  This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.