Agile for Everybody: Creating fast, flexible, and customer-first organizations

Agile for Everybody: Creating fast, flexible, and customer-first organizations

by Matt Lemay (Author)

Synopsis

Agile is usually considered a practice for software development teams and technologists. But now, as more and more software and technical teams collaborate with other parts of the company, the Agile way of working has started to permeate non-tech teams as well. This practical book explains how Agile practices have been adopted with success by other groups and divisions in a growing number of companies, and shows executives, managers, and directors how to conduct their own Agile transformation. Agile for Everybody distills the Agile movement into three easy-to-understand and actionable principles. You'll learn how each of these principles can be applied to marketing departments, sales teams, and executives, as well as software developers. This book also provides a shared language for Agile transformation across the modern organization.

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More Information

Format: Paperback
Pages: 164
Edition: 1
Publisher: O′Reilly
Published: 02 Nov 2018

ISBN 10: 1492033510
ISBN 13: 9781492033516

Author Bio
Matt LeMay is the cofounder of Constellate Data, a consultancy that helps companies bring human depth and dimension back to their data. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google) and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer/songwriter Elliott Smith.