Strategies in E-Business: Positioning and Social Networking in Online Markets

Strategies in E-Business: Positioning and Social Networking in Online Markets

by Cesar Ferri-Ramirez (Editor), Daniel Palacios-Marqués (Editor), Marta Peris Peris-Ortiz (Editor), Ignacio Gil-Pechuán (Editor), Eduardo Vendrell (Editor)

Synopsis

This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

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Quantity

10 in stock

More Information

Format: Paperback
Pages: 172
Edition: Softcover reprint of the original 1st ed. 2014
Publisher: Springer
Published: 13 Aug 2016

ISBN 10: 1489978607
ISBN 13: 9781489978608