Advertising and Promotion

by Chris Hackley (Author), Chris Hackley (Author), Rungpaka Amy Hackley (Author)

Used
Paperback
2017
$6.47

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

Synopsis

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

$6.47

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More Information

Format: Paperback
Pages: 384
Edition: Fourth
Publisher: SAGE Publications Ltd
Published: 01 Dec 2017
ISBN 10: 1473997992
ISBN 13: 9781473997998

Advertising and Promotion

Used

$6.47

Synopsis

$6.47

More Information