Social Media Marketing: Theories and Applications

Social Media Marketing: Theories and Applications

by StephanDahl (Author), Stephan Dahl (Author)

Synopsis

The Second Edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.

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More Information

Format: Paperback
Pages: 296
Edition: Second
Publisher: SAGE Publications Ltd
Published: 04 Apr 2018

ISBN 10: 1473982340
ISBN 13: 9781473982345